The Dark Side of Customer Development and Lean Startups : Coconut Headsets

November 28, 2009

But rather than raise a bunch of money and waste it on something that we was unproven, we chose to launch with the smallest possible feature set and just see what happened. The results were awesome.

In 6 weeks we signed up over 200 paying customers, were featured on several popular blogs, and had a ton of great feedback and ideas from our users. It worked just like Steve Blank said it would. But as time has progressed and we have continued to sign up users at a faster rate than we anticipated, we have struggled to keep up. Much of the struggle is because of the way the customer development process works, and the dark side that no one talks about.

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